Custom-Built
Automation.
Systems that run the repetitive parts of your business. Signup flows, CRM integrations, booking reminders, dashboards. AI trained on your own data, answering the questions your team used to. Set up to run alongside the rest of your work.
Reasons people come to us.
You want workflows that handle your edge cases properly
You want your systems talking to each other
You want automation shaped to your actual work
You want to replace manual, error-prone processes
Purpose-built automation.
We engineer automation that fits your exact processes. It runs at the volume you need, handles the tricky cases that come up, and shapes to your workflow.
Every automation is tested thoroughly, documented so your team can operate it, and supported once it's live. It scales with your business as volume grows.
Automation solutions.
Custom-Built Workflows
Every automation is engineered specifically for your business. Tested to handle the tricky cases and the volume you run at.
System Integrations
We connect your systems directly, even when there's no pre-built connector. APIs, databases, file shares, older software. If it has a way in, we'll integrate it.
Process Automation
From invoice processing to report generation, onboarding workflows to data entry: we automate the repetitive work your team does by hand.
Intelligent Automation
When it makes sense, we add AI: classification, extraction, decision-making, applied where it earns its place.
Your own AI that knows
your business.
A version of Claude that knows your products, your processes and your data. Something you can talk to naturally, delegate real work to, and trust to carry it out safely.
That's what we build. We wire the latest AI models directly into your systems and workflows.
Reads and understands documents
Invoices arrive in different formats? Contracts need reviewing? Your AI reads them, extracts what matters, and routes it to the right place.
Applies your rules consistently
Route leads to the right salesperson. Flag suspicious transactions. Same criteria every time.
Generates content in your voice
Client proposals, status reports, product descriptions, follow-up emails. Drafted in your tone, using your terminology, ready for a quick review and send.
Handles messy, real-world data
Customers misspell things. Suppliers send CSVs in different formats every month. Your AI cleans it up and makes sense of it, without breaking.
Automation in action.
Scan pallets in and out of distribution centres. Custom rates per client, storage tracking, automatic invoice generation.
Result: Hours of invoicing → under 1 minuteAuto-syncing stock from suppliers to warehouse to website. AI-generated product descriptions from supplier data.
Result: online sales from £2,000 a year to over £200,000 in year oneWays to start.
Automation Audit
A fixed-scope diagnostic, free for a limited number of UK businesses each month. We map one process end to end, tell you what's worth automating, and hand back a build plan with the numbers.
- One process mapped end to end
- Whether it will work, and what could go wrong
- Recommended approach and tooling
- What it would cost to build and what it would save
- The build plan is yours to keep, whoever you build with
A UK business with a process worth automating
Single Workflow Build
One automation built, tested, and deployed. The repetitive job that costs you hours every week, handled, with a human approving anything that costs money or touches a customer.
- One workflow built end to end
- Integration with your existing tools
- Tested for your edge cases and volume
- Logging, alerts, and fallbacks
- Documentation and handover
One clear process to take off your plate
Automation System
Multiple connected workflows, or an AI assistant trained on your own data and wired into your systems. The larger build for when one automation isn't enough.
- Multiple integrated workflows
- AI trained on your business data
- Dashboards and reporting
- Multi-system integration
- Priority support and iteration
Several processes, or an AI on your data
A short call settles the scope and the price; then the work starts. Once live, automations are kept running on a small monthly retainer, sized to what you're running. It covers monitoring, fixes, model updates, and the next round of improvements.
Wasting hours on manual work?
Let's talk about what's eating your team's time and how to fix it.
Frequently asked questions.
What kinds of business processes are good candidates for automation?
Anything repetitive that follows the same shape every time. The clearest candidates are invoicing, lead capture and routing, booking confirmations, supplier feed processing, internal reporting, and the manual data entry between two systems that don't talk to each other. If you can describe the steps in a sentence, it's automatable. If the steps change unpredictably, it isn't, and that's fine: that's where humans should stay.How do you decide where AI should fit, and where plain code is better?
Plain code wins for anything deterministic: moving data between systems, applying business rules, generating documents from templates. AI earns its keep where the input is messy or the output needs judgement: classifying emails, drafting copy from structured data, summarising transcripts, matching customer queries to knowledge base articles. Most useful automations are 80% plain code with AI doing one or two specific steps inside.What happens if the automation gets something wrong?
Every production automation we build has fallbacks. Anything reversible runs autonomously; anything that costs money, sends a customer-facing message, or changes a record gets a human approval step. We log every decision so you can see exactly what the system did, and we wire alerts for the cases the rules don't cover. AI acts on its own only where a mistake is cheap to undo. Everywhere else, a person approves first.Can you integrate with our existing CRM, accounting, or ERP system?
Almost certainly. Most modern systems (HubSpot, Salesforce, Pipedrive, Xero, QuickBooks, Sage, Shopify, Stripe) have APIs we can wire into. Older or on-prem systems sometimes need a small adapter; we'll scope that as part of the work. If the system genuinely has no integration path, we'll say so.How do you keep the running cost of AI predictable?
Two things. First, every workflow has a budget: a per-run token cap, a daily spend ceiling, and alerts before either is hit. Second, we use the cheapest Claude model that does the job, and keep the expensive one for the few steps that need it. Most of the automations we run cost low single digits of pence per execution.
Automate the boring
stuff.
Tell us which job you want off your plate. We'll map out what can be automated and what it would save.