Custom-Built
Automation.
Systems that run the repetitive parts of your business. Signup flows, CRM integrations, booking reminders, dashboards. AI trained on your own data, answering the questions your team used to. Set up to run alongside the rest of your work.
Reasons people come to us.
You want workflows that handle your edge cases properly
You want your systems talking to each other
You want automation shaped to your actual work
You want to replace manual, error-prone processes
Purpose-built automation.
We engineer automation that fits your exact processes. It runs at the volume you need, handles the tricky cases that come up, and shapes to your workflow — not the other way round.
Every automation is tested thoroughly, documented so your team can operate it, and supported once it's live. It scales with your business as volume grows.
Automation solutions.
Custom-Built Workflows
Every automation is engineered specifically for your business. Tested to handle the tricky cases and the volume you run at.
System Integrations
We connect your systems directly, even when there's no pre-built connector. APIs, databases, file shares, older software — if it has a way in, we'll integrate it.
Process Automation
From invoice processing to report generation, onboarding workflows to data entry — we automate the repetitive work that's eating your team's time.
Intelligent Automation
When it makes sense, we add AI to make your automations smarter. Classification, extraction, decision-making — applied where it earns its place.
Your own AI that knows
your business.
Imagine a version of Claude that already knows your business context. Knows your products, your processes, your data. Something you can talk to naturally, delegate real work to, and trust to carry it out safely.
That's what we build. We wire the latest AI models directly into your systems and workflows. The result is an AI that understands your business and gets the work done.
Reads and understands documents
Invoices arrive in different formats? Contracts need reviewing? Your AI reads them, extracts what matters, and routes it to the right place.
Applies your rules consistently
Route leads to the right salesperson. Flag suspicious transactions. Prioritise support tickets. Your AI applies your business rules consistently — same criteria, every time, no fatigue.
Generates content in your voice
Client proposals, status reports, product descriptions, follow-up emails. Drafted in your tone, using your terminology, ready for a quick review and send.
Handles messy, real-world data
Customers misspell things. Suppliers send CSVs in different formats every month. Your AI cleans it up and makes sense of it — without breaking.
Automation in action.
Scan pallets in and out of distribution centres. Custom rates per client, storage tracking, automatic invoice generation.
Result: Hours of invoicing → under 1 minuteAuto-syncing stock from suppliers to warehouse to website. AI-generated product descriptions from supplier data.
Result: £200k+ online sales in year oneWasting hours on manual work?
Let's talk about what's eating your team's time and how to fix it.
Frequently asked questions.
What kinds of business processes are good candidates for automation?
Anything repetitive that follows the same shape every time. The clearest candidates are invoicing, lead capture and routing, booking confirmations, supplier feed processing, internal reporting, and the manual data entry between two systems that don't talk to each other. If you can describe the steps in a sentence, it's automatable. If the steps change unpredictably, it isn't — and that's fine, that's where humans should stay.How do you decide where AI should fit, and where plain code is better?
Plain code wins for anything deterministic — moving data between systems, applying business rules, generating documents from templates. AI earns its keep where the input is messy or the output needs judgement: classifying emails, drafting copy from structured data, summarising transcripts, matching customer queries to knowledge base articles. Most useful automations are 80% plain code with AI doing one or two specific steps inside.What happens if the automation gets something wrong?
Every production automation we build has fallbacks. Anything reversible runs autonomously; anything that costs money, sends a customer-facing message, or changes a record gets a human approval step. We log every decision so you can see exactly what the system did, and we wire alerts for the cases the rules don't cover. The pattern is bounded autonomy — let AI act, but only on rails you've drawn.Can you integrate with our existing CRM, accounting, or ERP system?
Almost certainly. Most modern systems — HubSpot, Salesforce, Pipedrive, Xero, QuickBooks, Sage, Shopify, Stripe — have APIs we can wire into. Older or on-prem systems sometimes need a small adapter; we'll scope that as part of the work. If the system genuinely has no integration path, we'll say so upfront. We won't promise a brittle workaround.How do you keep the running cost of AI predictable?
Two things. First, every workflow has a budget — a per-run token cap, a daily spend ceiling, and alerts before either is hit. Second, we use the cheapest model that gets the job done — Haiku or Sonnet for most classification and drafting work, Opus reserved for the steps that need it. Most of the automations we run cost low single digits of pence per execution.
Automate the Boring
Stuff.
Tell us what's eating your team's time. We'll map out what can be automated and what the ROI looks like.