What each one meansThe work, in plain English.
Three services with deliberately different shapes. Most clients start with one and add a second once it's earning out — a website with an automation behind it, a custom platform with a workshop to onboard the team. The detail below is what each one tends to look like in practice.
Websites & custom software.
Marketing sites, e-commerce, dashboards, customer portals, internal tools, and the bespoke platforms small businesses outgrow Excel into. We build for the workflow you run; SaaS templates assume the average.
- — Marketing and content websites that convert
- — Online stores, from Shopify customisation to fully bespoke checkout
- — Internal dashboards, admin panels, customer portals
- — Excel-to-web-app migrations
- — SaaS and B2B platforms with custom business logic
Best fit: the off-the-shelf tool stopped fitting the way the business runs.
AI & process automation.
AI workflows wired into the parts of the business that bleed time — invoicing, booking, lead routing, content rewrites, internal reporting. Workflows over open-ended agents, with a human approving the last 5% wherever the cost of being wrong is real.
- — Invoice and quote generation from source data
- — Lead capture, classification, and CRM routing
- — Booking flows wired into calendars and confirmations
- — Supplier feed rewrites for SEO-aware product listings
- — Internal AI assistants trained on your own business data
Best fit: a repetitive process eating hours a week that AI can do most of.
AI training for teams.
Half-day and full-day workshops that teach business teams to use AI tools safely and effectively. Industry-specific examples, hands-on prompting, and the governance basics that keep AI use out of trouble. Anthropic-certified across AI Fluency for Small Businesses, Claude with Amazon Bedrock, and Claude Code in Action — workshops are built around the 4D Framework.
- — AI Foundations: half-day intro for teams new to AI
- — AI Power User: full-day workshop with real project work
- — Industry-specific use cases and templates
- — Safe usage policies and data-handling guidance
- — Custom programmes shaped around your team's actual work
Best fit: a team that wants to use AI well without picking up bad habits.